about
your web presence

Get it done right.

To differentiate your website and make it stand out, I first take a look at what makes your product, service or business special. I will help identify (or better define) your competitive edge and voice. 

Your website and supporting online marketing should inspire your target audience through conceptual messaging, polished typography, and a good user experience.

It should portray modern web design best practices. This will, not only visually appeal to your target audience, but it will extend the shelf life of your website. 

To increase the quality and quantity of your web traffic, your website should be optimized for search engine optimization (SEO) and speed. The SEO optimization begins at the ground level with WordPress theme selection, target keyword discovery, navigation planning, naming of your page URLs, and more. The optimization is ongoing throughout the website-building process. The refinement happens upon completion of the website.

Send a clear, consistent message to your target audience and integrate your web branding/messaging into your social media, email campaigns, print collateral – everything.

Get it done with...

  • EXPERIENCE
  • INSIGHT
  • CREATIVITY

Hi, I'm Karen. My deep experience creating hundreds of unique online web presences for clients – large and small –  empowers me to steer your web design project efficiently, make insightful recommendations, and avoid those common and not-so-common pitfalls.

Insight comes from listening to you and your team, doing research and  relying on my many business experiences identifying competitive advantage, pain points and problem solving. Translation: an impactful, results-driven website for your business or organization that's right on the mark.

My creativity: Think outside-the-box imaginativeness and resourcefulness.  Much of my web work has included developing conceptual themes with messaging that guides the target audience to take the desired action. If you are looking for a higher level of concept work, please let me know. It's one of my longtime areas of expertise. Or, if you need help re-organizing and editing your existing content for your new website, this is also an area of expertise.

Testimonials

Meet Karen.

After working as an agency creative director / lead copywriter / website UI / UX specialist / salesperson for several years at a well-known, highly reputable creative marketing agency in Seattle, I went freelance. My core specialties are creating online presences, and designing and building unique WordPress websites for businesses and organizations. I also gravitate to developing conceptual messaging. The ever-changing web fascinates me and I'm totally addicted to this hands-on kind of work.

Karen Skeens

Creative, detailed, ethical & reliable

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