3 ways to hire me
- Hands-on Creative Director
- Web Designer Only
- UX Copywriter Only
Hi, I'm Karen, a seasoned creative director / marketing consultant with a substantial creative agency background who has helped hundreds of businesses and organizations strategically rebrand and create successful online presences. My specialty is creating websites that sell with new branding, then integrating the look and feel into all your marketing collateral and campaigns. You can contract me in a temporary or permanent creative director position to work at home or on-site.
If you know what you want (or not) in a website, you can contract me to design and develop your new website back to back.
Do you need help only with developing your headlines and information architecture? I provide UX copywriting services which include any or all of the following: Wireframing, information organization, discovery / interviewing your staff or customers, conducting surveys and research, developing messaging and more.
3 key words: experience, creativity, insight
- 1. Experience
- 2. Insight
- 3. Creativity
Services you need are backed by EXPERIENCE.
My deep experience creating hundreds of unique online web presences for clients – large and small – empowers me to steer your web design project efficiently, make thoughtful recommendations, and avoid those common and not-so-common pitfalls. So that you get the website you want, on time and on budget.
INSIGHT comes from listening to you.
Insight about your company comes from listening carefully to you and your team, and conducting research that identifies your competitive advantage, goals, pain points..and finally solutions.
There's CREATIVITY in the works for you.
I'm exceptionally creative in my messaging and designs. That's what they tell me. My co-workers, clients, and peers, that is. It's all about differentiating and getting attention on behalf of my clients and employers.
Get it done right.
To differentiate your website and make it stand out, I first probe what makes your product, service or business special. I will help identify (or better define) your competitive edge and voice.
Your website and supporting online marketing should inspire your target audience through conceptual messaging, polished typography, and a good user experience.
It should portray modern web design best practices. This will, not only visually appeal to your target audience, but it will extend the shelf life of your website.
To increase the quality and quantity of your web traffic, your website should be optimized for search engine optimization (SEO) and speed. The SEO optimization begins at the ground level with WordPress theme selection, target keyword discovery, navigation planning, naming of your page URLs, and more. The optimization is ongoing throughout the website-building process. The refinement happens upon completion of the website.
Send a clear, consistent message to your target audience and integrate your web branding/messaging into your social media, email campaigns, print collateral - everything.