Pathways Website

During my discovery session, the client casually mentioned her love for trees. Was she excited to see that we ran with the tree, customizing a tree illustration to symbolize getting to the root of a patient's back pain. I developed the slogans and messaging and was creative director and art director on this rebrand, website redesign project.
Karen Skeens
Freelance Designer & Copywriter

Leaves,
a new key brand element

Services I Provided

  • Brand strategy & positioning
  • Copywriting and messaging
  • Site wireframing & content organization
  • Creative and art direction of website redesign
  • Client service
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