- Concept Development
- WordPress Web Design & Development
- UI & UX Design
- Brand Strategy & Positioning
- Copywriting and Messaging
- Hosting set-up and management
- Speed Optimization
- *Art directed the illustrator and production artist to polish some of the interior page graphics
Campaign:"Something to Yelp About" Website
Project:New custom-designed website for The Enrichment Center for Women, Children and Families
Project:New 65+ page custom-designed website for NAMI Southern AZ
Custom-designed infographics simplify complex sales message.
The CEO of this start-up said her most difficult challenge was communicating to investors and customers how her company’s software works. The solution: Infographics in a modern website and tradeshow signs that simplify the sales message.
a new key brand element
Services I Provided
- Brand strategy & positioning
- Copywriting and messaging
- Site wireframing & content organization
- Creative and art direction of website redesign
- Client service
One parent website + nine microsites for new home communities
Taglines and Slogans
“There’s LIVEability Here”
This is the tagline and primary theme that is integrated throughout all 10 websites, all under one umbrella. It is defined on the home page, the about page, and on each individual community home page.
“There’s LIVEability at Cedar Downs”
“There’s LIVEability at Trailside”
Each of nine Freestone new home communities featured the slogan, “There’s LIVEability at….”
Here’s a “lIVEability” at Cedar Downs branded with the color, green. Each community was branded with a unique color.
TAGLINE FOR PARENT WEBSITE
Random Website Pages
My Project Services
I oversaw planning the marketing strategy, brand strategy, and content strategy for Freestone Companies’ rebrand, new parent website and nine individually-branded new home communities. The services I personally provided include: